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Claire Binder ’17 Markets for Way.com

By Contributing Writer on December 5, 2015
Claire Binder '17

Claire Binder ’17 interned in Silicon Valley for a growing start up.

My internship was at an emerging internet company and start-up based in Silicon Valley, called way.com. An acronym for “What’s Around You,” Way is an online service marketplace, through which customers can purchase dining, parking, and tickets for competitive prices (“the Amazon of services”).

At Way.com, I worked as the Market Strategy Intern. My main responsibility was to strategize efforts to grow its customer base and visibility, particularly in its Dining department. My main project was to conduct market research on Way’s industry competitors, create a matrix to define their differences, and analyze the data for future marketing strategy.

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